The Instagrammer favourite bag brand has opened its first bricks and mortar store

If you haven’t already seen Danse Lente’s handbags gracing your Instagram, then you’re clearly not following the right influencers. (Camilla Coelho and Pandora Sykes to name but a few.) Inspired by modern architecture, with structured lines and angular shapes, these bags have achieved somewhat of a cult status on the social media app, and now, for the first time since the brand’s inception will be available to buy at its very own bricks-and-mortar store.

Danse Lente, which means ‘slow dance’ in French, has up a month-long residency in Covent Garden’s Long Acre and follows in the footsteps of other shops such as Aries and The Shop at Bluebird which have recently opened in the wake of the areas regeneration. For Korean-born, London-based founder and designer Youngwon Kim Covent Garden’s ‘historical significance and warm ambience’ are what drew her to the area.

Kim works will craftsmen, tanners and metalsmiths in the capital, while she looked towards Spain for interiors inspiration, with the decor inspired by the dwelling of Spanish sculptor Xavier Corbero. “Most of the artists that I admire are from the Mediterranean region, where the warm weather influences their work,” explaims Kim. The result is a collection that makes use of a nude, terracotta, ochre, tan and forest green colour palette. She also draws influence from other famous artists such as Picasso, Brancusi and Bauhaus – all simple in design but with a ‘strong, timeless impact.”

Launched two years after graduation from the London College of Fashion in 2013 with an MA in footwear, Kim’s debut collection was pre-launched through Net-a-Porter and quickly caught the attention of Selfridges, Moda Operandi, Le Bon Marche and Lane Crawford.

Whilst not cheap, Danse Lente’s bags are at an attainable price point (between £295 - £485).  “I’m from a working class background and I couldn’t afford very expensive bags or very expensive clothes,” says Kim. “So when it came to starting my own brand I tried really hard to offer great design and great quality while keeping costs down. It’s important to me that people are able to afford our bags.”


Visit the pop-up before July 12.

25 Long Acre, London WC2E 9LY