A new platform by Net-a-Porter will showcase emerging talent

Quality e-tailer Net-a-Porter is launching a new online platform named the Vanguard, to ‘nurture and develop’ fashion designers. The Vanguard will offer these fashion designers access to Net-a-Porter’s expert team of specialist who will give exclusive mentoring, advice and marketing support.

Each season Net-a-Porter’s trusted expert buyers will select brands that they believe will make a ‘lasting impression on the future fashion landscape,’ with up to four new brands welcomed for spring/summer and autumn/winter each year, and graduating from the platform once their business have matured after several seasons.

For autumn/winter 2018, Les Rêveries, Martinez, RŪH and Gu_de will take part in a mentorship, and each brand set to receive mentoring sessions on buying, business strategy, marketing and PR, social media, and tech as well as advice on entering new markets and territories.

Left: Gu_de Right: RUH

Alison Loehnis, Net-a-Porter and Mr Porter president, said in a statement: “Net-a-Porter has always taken a long-term approach to nurturing new designers, and I see The Vanguard as formalising this commitment in a way that will make a real difference to young brands.
“As a business, we have so much to offer by way of expertise, not to mention the invaluable exposure to our global audience. It will be a delight to see more talent flourish through this exciting programme.”

The four brands span across womenswear, bags and footwear, and come from New York, South Korea, Naples and Spain. Les Reveries is a New York-based brand founded by two sisters, Wayne and Ai and offers dresses and knitwear, while RŪH is a womenswear brand founded by Sonia Trehan that focuses on craftsmanship and partners with a family-run factory in Naples.

Left: Les Rêveries Right: Martinez

The final two brands taking part for autumn/winter 2018 are Martinez, a footwear label founded in 2017 by Julien Martinez, a French shoe designer of Spanish origin, who uses hand lacing in his classic silhouettes, while bag brand Gu_de, founded by Ji Hye Koo in late 2016 is inspired by the 1970s and produced in South Korea.

Launching September 6.