Nike’s latest collection celebrates the LGBTQ community.

Cult sportswear brand Nike has unveiled its 2018 Be True collection which celebrates the LGBTQ community. This inclusive collection features reclaimed colours and symbols including the pink triangle and the colour lavender.

This pastel hue was first associated with the LGBTQ community before the rainbow flag came to prominence in the 1970s. People would wear the colour as a subtle, silent way of showcasing their sexuality. Nike has included this colour across four products, including the Nike Vapormax Plus, Nike Air Max 270, Nike Zoom Fly and Nike Epic React Flyknit.

The pink triangle was first used to identify homosexuals during the Second World War, and despite its harrowing past, the symbol was reclaimed by activists in the 1970s and later was used by the AIDS coalition to Unleash Power (Act Up) in their famous “Silence = Death” campaign in the 1980s.

As well as trainers, Nike’s Be True assortment will also feature T-shirts, socks, a hat and a hip pack which is set to launch on June 6 on Nike’s website and selected retail locations worldwide.  

The Be True movement was first started by Nike employees in 2012, who used the personalisation service NikeID to allow customers to design their own shoes in celebration of Pride month. This service provided to be popular and the project soon became an ‘official’ collection.

"Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger – you were connected to being ‘out’ or being an ally”, said Robert Goman, LGBT network leader at Nike, in a statement.

Shop the collection from June 6 here.